Privacy Policy

Last updated: 12 November 2026

Who we are

This website is run by Ribble Enviro Ltd, registered in England and Wales with company number 06140589, at Unit 4, Gisburn Business Park, Gisburn, Lancashire BB7 4JP. We decide how the personal information described on this page is used, which makes us its “controller”.

For questions about your information, or to use any of your rights, email info@ribble-enviro.co.uk, call 01200 445 804, or write to us at the address above.

What we collect and why

Enquiries and quotes

When you use a form on this site (contact, quote, hire, servicing or product enquiries) we collect your name, company, email address, phone number, your message and the product or service you asked about. We also record the page you sent it from and how you found the site, for example a search engine or one of our ads.

We use this to reply, prepare quotes and follow up your enquiry, and to see which pages and ads bring enquiries.

Lawful basis: taking steps you’ve asked for before a contract, and our legitimate interest in running and improving our business.

Orders and accounts

When you place an order or create an account we collect your billing and delivery details, contact details and order history. Card and PayPal payments are handled by PayPal, and you can also pay by bank transfer. We never see or store your full card number.

Lawful basis: to carry out our contract with you, and to meet legal duties such as keeping tax records.

Phone calls

We use a call tracking service, WhatConverts. The site may show a different phone number depending on how you arrived, so we can tell which pages and ads lead to calls. For each call we record the number you called from, the time and length of the call, and how you found us.

Calls to these numbers are recorded and transcribed, so we have an accurate record of what was discussed.

Lawful basis: our legitimate interest in handling calls, keeping accurate records and measuring our advertising.

Website visit statistics

We use Google Analytics to count visits and see how the site is used: pages viewed, type of device, rough location and how visitors arrived. We only look at these statistics in total, to improve the site, never to identify you. Google handles the data for us. We have switched off Google signals and Google’s own use of the data, and the statistics are not linked to our advertising.

UK law allows these statistics without asking first, so we count your visit until you answer our cookie question. If you reject cookies, or switch Analytics off, Google Analytics stops. You can change your choice on our Cookie Policy page.

Lawful basis: our legitimate interest in understanding and improving our website.

Advertising measurement (only if you accept)

If you accept advertising cookies, Google Ads and Microsoft Advertising record when someone who clicked one of our ads goes on to enquire, call or order, so we can see which ads work. For orders this includes the order value and order number.

Lawful basis: your consent. You can withdraw it at any time on the Cookie Policy page.

Customer insight tools (only if you accept)

• HubSpot is our customer database. Its website code can link your visits to your enquiry once you have contacted us.
• Sales Panel shows us which companies visit the site and which pages they look at.
• TruConversion records how visitors move around our pages (session recordings and heatmaps) so we can find and fix problems.

Lawful basis: your consent.

Protecting our ads from fraud

We use ClickGuard to spot fake or repeated clicks on our ads. It checks details such as the IP address and device of visitors who arrive from an ad, and stops fraudulent sources seeing our ads again.

Lawful basis: our legitimate interest in preventing click fraud.

Keeping the site secure and working

Our hosting company (Cloudways), our security and delivery network (Cloudflare) and the spam check on our forms (Google reCAPTCHA) handle technical details such as your IP address and browser, to keep the site running and protect it from abuse.

Lawful basis: our legitimate interest in keeping the site secure.

Measuring our own website

Our web agency runs a monitoring system for us that records enquiries, orders and calls so we can measure how the site performs. It keeps the page and source of each enquiry, an email address only in coded (hashed) form, and ad click references only if you accepted advertising cookies. These records are deleted after 90 days. It also measures how fast pages load, without cookies or anything that identifies you.

Who we share it with

We never sell your information. We share it only with companies that provide services to us, under contracts that limit what they can do with it:

• website hosting and security: Cloudways, Cloudflare
• payments: PayPal
• call tracking, recording and transcription: WhatConverts
• visit statistics and advertising: Google, Microsoft, as described above
• customer database and insight tools: HubSpot, Sales Panel, TruConversion
• ad fraud protection: ClickGuard
• email and office systems we use to handle enquiries: Microsoft 365, Google
• our web agency, Content Over Common Sense Marketing Ltd, which builds and runs this site and its monitoring
• couriers, to deliver your order

We may also share information when the law requires it, or to protect our rights.

Information sent outside the UK

Some of these providers are based in, or use servers in, the US or the EU. Where information leaves the UK it is protected by UK adequacy regulations (including the UK Extension to the EU–US Data Privacy Framework) or by the UK’s International Data Transfer Agreement or Addendum.

How long we keep it

• Enquiries: as long as we need them to deal with your enquiry and any work that follows
• Orders, invoices and account records: 6 years after the end of the financial year, for tax
• Call records and recordings: as long as we need them as a record of the call
• Google Analytics: visit-level detail for 2 months; totals in our reports for longer
• Our website monitoring records: 90 days

Your rights

You can ask us to:

• give you a copy of the information we hold about you
• correct it
• delete it
• limit how we use it, or object to how we use it (including visit statistics)
• send it to you or another organisation in a usable format

Where we rely on your consent, you can withdraw it at any time. We’ll reply within one month.

If you’re unhappy with how we’ve handled your information, please tell us first so we can put it right. You can also complain to the Information Commissioner’s Office: ico.org.uk/make-a-complaint or 0303 123 1113.

Changes to this policy

We’ll update this page when the way we use information changes. The date at the top shows the latest version.